Previewing
New Transit: Improved Throughout
The rugged yet stylish design of the new Transit is tough yet
stylish; individual but functional. All attributes that Ford
was keen to communicate with this new Transit.
Interior and exterior, back to front, on the surface and under
the skin, every area of Ford's popular workhorse has been examined
and improved. The extensive upgrade is the result of several
years of development by Ford engineers, and are the most significant
changes for six years.
New standard equipment, new model variants and engines, and
a host of convenience features make the Transit a perfect 'mobile
office' as well as durable load carrier.
Redesigned with real customer input
The real force behind the improvements in the new Transit has
been customer needs. Ford's designers and engineers worked hard
to reflect the needs of the today's commercial vehicle owner/driver
in the final product. For example, the wide variety of security
and locking options now available came directly from detailed
customer research, as did many of the interior convenience features.
Also, the all-new low-roof, medium wheelbase version is being
introduced to respond directly to customer demand.
The extensive range of body choices, engines and configurations
are all designed to ensure that customers receive the vehicle
that is exactly right for them.
"When setting out to improve the Transit, we paid particular
attention to an increasingly important customer base, the artisan
or single-vehicle owner," explained Barry Gale, Chief Engineer,
Commercial Vehicles. "These customers told us their van was
a statement about them and their company, so it not only needed
to be functional, reliable and durable, but stylish too. Additionally,
they wanted a vehicle that was pleasurable to drive – that it
should never feel like taking a step down from a passenger car.
"Customers will find, in the 2008 Transit, that we have delivered
fully in all these areas," he added.
A fresh new look inside and out
Exterior design changes were intended to give the vehicle a
stronger, more contemporary profile and strong graphics when
viewed head on.
The most noticeable changes are at the front where the bold
new three-bar grille sits between new, more vertical headlamps.
Sited in the middle of the new grill, at nine inches (23.5 centimetres)
it is the largest Ford oval within the company's European vehicle
portfolio. The use of such a large oval is to demonstrate the
great pride the company has in the vehicle, to denote it's long
heritage in the commercial vehicle heritage, and to give the
Transit a bold 'rear view presence'.
The Transit features a range of distinctive new colours, as
well as new-style wheels, wheel trims and exterior trim detailing.
Major changes have also been made to the Transit interior, reflecting
the desire of users that van interiors should contain the same
level of user-friendly features as passenger cars. A completely
new dashboard, instruments, switches and a new steering wheel
face the driver, while new and innovative storage solutions
ensure that Transit is now an even more convenient workplace.
A significant change in the cabin sees the gear lever moved
up to the dashboard – giving a more car-like driving position,
and improved ergonomics. It also gives a completely clear floor
area from the driver's side to the passenger's side for "walk
through" access. A two-tone instrument panel trim and higher
grade cloth trim complete the picture.
New durable and economical engines
The new Transit range offers six diesel engines and one petrol
engine. The diesel options include new 2.2-litre and 2.4-litre
Duratorq TDCi diesel engines, matched with either five-speed
or six speed Durashift manual transmissions (depending on the
chosen engine). These Ford-built 2.2-litre and 2.4-litre Duratorq
TDCi engines form the backbone of the new Transit’s powertrain
family. They are the newest products from Ford Motor Company's
ongoing co-operation with PSA Peugeot Citroën on state-of-the-art
diesel engines and are the first units to be designed specifically
for light and medium commercial vehicle applications. All Transit
diesel power units are compliant with Euro IV emissions standards
and feature latest generation common-rail technology. They have
been designed to accommodate forthcoming emissions legislation
and to deliver improved performance with reduced fuel consumption,
while the engine layout has been revised for ease of servicing
and repair.
Spoilt for choice
The Transit has become famous for offering customers exactly
what they need, with a huge range of body and engine variations.
Whether working for the one-vehicle operator doing business
in towns and cities, or travelling up and down the motorway
as part of a large fleet, the Transit has the variant to fit
the bill.
With the new improvements, Ford is providing even more choice.
There are 60 basic structures and body styles, including:
Short, medium and long-wheelbase plus extended frame options
A choice of low, medium and high roof vans, as well as single
and double chassis cabs and low and medium roof buses
A heavy-duty front axle
Kombis and Kombi vans
Transit customers can now also choose an all-new low roof, medium
wheelbase version with three rows of seats and improved luggage
space
Ford's Special Vehicle Operations team can also handle any specification
or request not covered by the wide range choice.
The drivers' favourite
Ford has listened to its customers and made the Transit's interior
a more enjoyable place to be, with a host of new convenience
features. They include three levels of heating and ventilation,
four trim options including leather, ten seating arrangement
options, cruise control availability for the first time, and
a new instrument cluster. The new Transit also boasts a self-charging
waterproof ignition key – the first vehicle in the sector ever
to be fitted with one. Configurable locking system covers are
available, and security has been improved all round.
In terms of driving dynamics, Ford engineers have worked hard
to ensure the new Transit has driving and handling characteristics
that are even more like the company's acclaimed passenger cars.
The basic suspension layout remains unchanged from the outgoing
model, with MacPherson strut front suspension and a Hotchkiss
rear axle, but a number of significant detail changes were made
within this. As a result of these and other changes, NVH (Noise,
Vibration and Harshness) has been cut by some 20 per cent.
There is a high degree of commonality between front-wheel drive
and rear-wheel drive suspension in terms of configuration; the
front anti-roll bar has been relocated, while a quicker steering
ratio is employed. Safety features include Anti-lock Braking
System (ABS), Electronic Brakeforce Distribution (EBD), Brake
Traction Control System (BTCS) and an Electronic Stability Programme
(ESP).
Security and Safety
The outgoing Transit received many international awards for
its outstanding security features. The new Transit builds on
this success with an even more comprehensive list of security
features, engineered to frustrate and deter would-be thieves
and so improve insurance ratings and lower insurance costs for
owners.
Two levels of alarm are available, including Thatcham Category
1, while the Transit also features Passive Anti-Theft System
(PATS), hood lock, cable-free doors and the industry’s first
configurable locking and unlocking security system. Configurable
locking means customers can choose which doors unlock in which
order, when selected buttons are pressed. There are six combinations
to choose from at purchase.
Protecting the occupants in an accident is an important function
of the vehicle’s structure and Ford engineers were keen to improve
on the already high standards set by the Transit. A driver’s
airbag is standard (120-litre passenger airbag optional), while
seat-mounted side, head and thorax airbags are available as
Transit options for the first time. In addition the redesigned
front structure further enhances low speed impact resistance.
Over 40 years and still going strong
In 2006 the Transit celebrated its 40th year on sale, during
which it has become the definitive vehicle in the light commercial
sector – seeing off a host of impressive rivals. More than five
million Ford Transits have been made and sold across the globe
since 1968. Ford is confident the new Transit will prove just
as popular as the vehicle it succeeds – the outgoing model won
the International Van of the Year title in 2001.
Peter Fleet, Ford of Europe's Commercial Vehicle Director –
Marketing Sales and Service, said: "Loyal customers tell us
that they respect Transit as a tough professional that is hard
working, trustworthy, dependable and capable of meeting just
about any business or personal need.
"The new Ford Transit takes these market-leading strengths and
moves them to the next generation. Existing customers will love
the new Transit. And the new features, styling and dynamic changes
will ensure that many new customers, who take pride in themselves
and their business, will also take pride in placing their name
on the side of a new Transit."
To
find out more about this all-new Transit - click here
or call - 07970 486 018
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